Tagged: pricing

Tips for selling your own home

When it comes to selling a home, homeowners sometimes contemplate selling on their own. Just like home repairs, taxes, and other tasks, it may be possible to do it yourself but often the time, money, and result may not be of the that a professional can achieve. Technique, know-how, experience and expertise are important, especially with selling such a big investment. The following are for sale by owner dangers that sellers in Marlboro and other areas of New Jersey must consider when thinking of selling their home or any other real estate.

Proper Pricing

Determining the right price will mean the difference between your listing selling within a reasonable time or not selling at all. Many homeowners make the mistake of referring to past appraisals, the value of a nearby property, or incorrectly priced listings currently on the market to determine their price. Incorrect pricing may lead to wasted time and a lower selling price if  the home actually does sell later. Seller agents watch the real estate market and understand the complexities of setting prices. This comes into play not only when your property is first put on the market but also as time goes by and the seasons fluctuate.

Reaching the Most Buyers  – Real estate agents

Real estate agents can extend the reach and exposure of your property to a larger pool of home buyers. Most home buyers, especially first time buyers, use real estate agents to guide them through the buying steps. For-sale-by-owner marketing avenues may not include the network of real estate agents. The selling price is based on supply, demand, and right timing. By wasting time and limiting exposure (the demand), the end result can be a much lower selling price.

Buyer Qualification Methods

Not all prospects are qualified. There are different elements to an offer and pre-approval that must be evaluated, and it includes more than just price. Taking your home off the market for an unqualified offer can cause you to lose valuable time, miss out on other buyers, or leave your property unfairly stigmatized. Real estate professionals will ensure you thoroughly assess offers and reduce your risk.

Creative Strategies

In addition to major issues dealing with appraisal and inspection contingencies, contracts often fall apart over very minor items. There may be methods of keeping them intact that sellers may not think of simply due to inexperience. Real Estate agents gain extensive knowledge over time and often find alternate terms to facilitate agreement or to address problems.

Buffering Emotions

Emotions are high in almost all real estate deals. It is expected given the enormity of the investment and the attachment that many homeowners have to their home. Real estate professionals function as a cushion between parties to keep matters civil and communication productive. This is actually pivotal in most property transfers. Your listing agent can keep a clear head and guide you on matters while promoting your best interests.

For Sale By Owner  In Marlboro New Jersey

Listing agents help you price your home correctly based on the current market, reach the most potential buyers, qualify offers, bring deals together through creative terms, keep deals together, help you with inspection and appraisal issues, and facilitate successful closings. Homeowners who take the for-sale-by-owner route to save money can find themselves faced with lengthy market times, be stressed over issues in the transaction, lose qualified buyers because of inexperience, and eventually end up selling their home for less money than they hoped to.

The reasons listed above are only some of the many things that could happen while selling a home. Getting a qualified agent with experience can help you navigate the uncertainties in the current  market efficiently, help you negotiate with buyers,  and actually net you more money for your home.

For more information on this or any questions you may have about selling your home, contact Sujatha Bhaskara at 732-319-1340 or sbhaskara@optonline.net. You could also visit this website  for useful formation on selling your home in Marlboro NJ.


Negotiation terms for buyers and sellers

Every real estate sale involves several negotiations. It can be complex and emotional for both buyers and sellers as everyone wants to feel that the result favors them, or is at the very least a fair balance of interests. This article offers an overview of negotiation terms for Marlboro, NJ buyers and sellers.

Negotiation Considerations

Market Factors

The existence of a buyer’s versus seller’s market can impact your leverage in a negotiation. In a buyer market, home buyers have an advantage due to the volume of options. Sellers may have to be more flexible in order to retain a potential buyer. In a seller market, buyers should put their best foot forward in order to properly compete for a highly competitive property.


Several things can determine your negotiating position. For example, private factors such as a death in the family may reveal your motivation and give the other person an advantage. It is very important to keep this information from becoming public. The introduction of multiple offers can also affect who has leverage. Understand your power prior to finalizing a negotiation plan, since you may have little change to change your position later.

It Is More than Just Price

Negotiations pertain to more than price. Think about all the terms of a contract such as the deadlines, contingencies, escrow, concessions, and financing details. All of these on their own and combined play a role in the opportunity for agreement. Get advice from your agent on whether your requests are reasonable or may get a negative reaction from the other party. Digging in your heels on certain issues may hurt more than help.

The Role of Real Estate Professionals

Real estate agents can ensure successful negotiations using their experience and suggestion of options. Deals can live or die based on the details and on the feelings of both parties involved. Real estate professionals can act as a buffer among parties and maintain a professional and courteous negotiation process.

An Overview Of Negotiating Terms For Marlboro, NJ Buyers and Sellers

The key to successful negotiations involves understanding the real estate market, grasping your bargaining power, considering the full details of the contract and their impact, and employing guidance from a skilled real estate broker. It may be impossible to get every term you want. The goal is to have a contract that all parties can accept and for everyone to believe they were treated fairly. Hopefully the above overview of negotiating terms for Marlboro, NJ buyers and sellers will make your future negotiations a little easier.

You may reach me, Sujatha Bhaskara, at Keller Williams Realty via phone at 732-536-9010 or by email at sbhaskara@optonline.net with any further questions on negotiating terms for Marlboro, NJ buyers and sellers. Never hesitate to contact me with any of your real estate questions! To begin your home search in Marlboro, NJ, please visit Best in NJ Real Estate – Marlboro, NJ Homes for Sale.

Positioning Your Marlboro, NJ Property To Sell In The Current Market

Positioning Your Marlboro, NJ Property To Sell In The Current Market

Pricing directly impacts the amount of time it takes to sell a real estate listing and whether it will  sell at all. Pricing is particularly important in a buyers market. Hope you find the following information useful on positioning your Marlboro, NJ property to sell in the current market.

Consider the Real Estate Market

Each real estate market is different. When you hear information on the news, those often refer to national figures. Your specific town may be dramatically different. A local real estate professional can provide a comparative market analysis on your home. This analyzes recent sales of similar homes and renders an anticipated price range in which your home may sell. This value may be different based on the season and recent sales, so avoid referring to old information.

Be Realistic

When reading the market figures, keep in mind that it is a range. Where your home falls in that range depends on many factors and your desired timeline. As a home owner, it is normal to feel a sense of attachment to your property and to the repairs that you have put in. Unfortunately, not all buyers will assign the same value to different features and amenities. Anticipate that you may not get back the full amount spent on repairs. Additionally, home values may be impacted by foreclosures in the area, which are traditionally sold at dramatic discounts and are still considered comparable properties. Market value is defined as the price that a buyer is willing to pay for a house at a given time. It may not necessarily be close to your requirements or resemble the price at which you purchased the house.

Positioning Your Marlboro, NJ Property To Sell In The Current Market

Positioning a home above the reasonable range will result in valuable time being lost. If the market decreases further during that time, the property will ultimately be sold for even less than it would have if priced correctly to begin with. Additionally, buyers tend to have a negative perception of homes that have been on the market for a long time. This opinion is nearly impossible to overcome even if a home lowers in price later. Pricing too high does more damage than good.

Some Final Advice for Sellers

If the current market value of your home is dramatically different from your requirements, it may be better to monitor the market and wait for prices to improve rather than overpricing and having no success for a lengthy period of time. If you must sell and need to do so within an exact time frame, choosing a price appropriate for the market that is competitive with other Marlboro, NJ properties will be imperative to achieving your goal. Time is money and overpricing can be more costly than you realize.

For additional information, please contact Sujatha Bhaskara at Keller Williams Realty by calling 732-319-1340 or by emailing at sbhaskara@optonline.net. Receive a custom evaluation for your home, including comparisons to other homes that have recently sold or are on the market and learn more about successfully positioning your Marlboro, NJ property to sell in a short time frame. For more information on what’s happening in the Marlboro, NJ real estate market, sign up to become a Marlboro Market Insider today!

Why you should sell during the holidays

The real estate economy not only differs from year to year, but also from season to season. There are a few misconceptions about selling a home during different times of year. The following is information on the advantages of selling properties in Marlboro, NJ or any other town during the holiday months.

A Few Things to Keep in Mind

Fewer homes are on the market during the the holiday months, so there is far less competition. Buyers still need to find a property and move during the first few months of the new year, so the winter months is when they must complete their property selection. Being one of the fewer homes  available gives you a higher chance of being selected. Furthermore, potential buyers have more time to visit listings during the holiday months. Relocation buyers also commonly use the time off to finalize a home search. It is therefore not uncommon to hear of homes  going into contract on Christmas or New Year’s Eve.

The Advantages Of Selling Properties In During The Holiday Months

If you are unsure about selling your real estate during the holiday months, think about the opportunities you may be missing from buyers who absolutely need to find a property during this time and are out seeing properties on the market. Buyers coming out during the Holidays and the cold weather are motivated. They are out there because they need to buy a home. They know what they want, they are quick and they are looking to buy a home and not necessarily just looking for a great deal. They are usually starting at a new job or a new place of work and need to get their family settled so they can focus on their work.  A recent survey of real estate agents by Realtor.com found that 79% of buyers searching during the holiday months were more serious. As a Seller you also will have less competition as most Sellers are not ready to show their home during the Holidays. Not only that, most Sellers wanting to sell also wait until after the Holidays to list their home. Less homes means less competition and better sales price for your home. Holding off until after the new year may result in your property being lost among the large volume of new homes on the market. Law of supply and demand dictate the price of a property and when there is more supply and less demand, or the same demand, the price of your property will be lower due to the competition. Also, please bear in mind that we are still in a down market, the longer you wait the greater the chance that your property will be worth less.

Please contact your agent Sujatha at 732-319-1340 or sbhaskara@optonline.net for advice on preparing or placing your property for sale, and how to net the most money.

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  • Seven Secrets For Saving When Financing
  • 12 Questions To Ask Any Agent
  • Home Seller Fix-ups
  • 44 Moneymaking Tips For Prep To Sell
  • 49 Essential Buyer Tips
  • Avoid 7 Costly Mistakes When Selling
  • 10 Options To Avoid Foreclosure
  • Sell For Top Dollar

Hope you find the information useful. If you know of anyone that is looking to buy a home, sell a home or invest in real estate – please call me: 732.319.1340.